Care Home Business Plan

At HJL Accountancy we also specialise in producing bespoke business plans and offer management consultancy services for a wide range of industries and client types.

One client that requested a business plan from us was a Care Home provider who also wanted to expand and provide care to elderly people that still lived at home but required a periodical visit from a health care specialist to make sure that they were coping living independently.

In this business plan I provided a competitive analysis of the industry, identifying who the key businesses were and what their unique selling points were, conducted a SWOT (Strengths; Weaknesses; Opportunities and Threats) analysis as well as using strategic management tools such as the Balanced Scorecard Approach, Red/Blue Ocean Strategy identification and Porter's Generic Strategies.

In addition to this we established marketing strategies and developed target market persona's to assist with targeted marketing campaigns.

As a direct result of the business plan we produced the client was able to secure investment funding for his business.